At Precision NanoSystems, I managed all project phases of developing the online customer portal. The Customer Portal was created for existing customers to easily purchase consumable products such as cartridges and reagents for their instruments.
The Challenge
As the Marketing Communications Associate, I reinvented what a quality customer experience looks like on our website from optimizing the customer journey to implementing the quality assurance testing strategy. The following three initiatives contributed to the successful integration.
Project Management
I worked with the Head of Global Marketing and the UI/UX agency to identify business needs and turn the requirements into solutions. As the primary project manager of the centralized e-commerce platform, I worked with all stakeholders to ensure that all objectives are delivered on time within a short 45 day timeline. Additionally, with my extensive knowledge of the platform, I created a guidebook to help all stakeholders easily navigate the backend.
Content Strategy
With a global B2B audience, it was crucial that PNI had high-quality content on each product page but also easy to navigate. I took the initiative to execute the visualization of the product assortment and ensured that the platform is a primary communication tool for our customers. I was in charge of working with the product team to ensure that each product had all the correct content (pictures, manuals, videos, product codes) that our customers would need to make a purchase.
Quality Assurance
Leveraging my understanding of QA best practices, I was also responsible for the execution of the quality assurance strategy. While creating test cases, I identified opportunities for improvement ensuring that user task flows are consistent across the 4 currencies. This was integral for the launch as our customers are from over 4 continents.
Result
All and all, these initiatives will give PNI’s customers a seamless overview of the products while also being a cost-efficient project for the business.
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